Vitamin today, Pain Killer tomorrow
5 min read ·
Facebook, Pain Killer, Pain Point, Vitamin

di industri startup ada satu konsep klasik, yaitu apakah produk/layanan yang dibangun itu merupakan vitamin (nice to have) atau pain killer (must have). Vitamin produk vitamin itu memberikan nilai tambah, tapi tidak mendesak. vitamin menyelesaikan masalah kecil, tidak penting, digunakan hanya kalau ingat, gampang ditinggal …
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1w 29m ago

Erosi Margin, Margin di era AI
3 min read ·
AI, Strategic

Margin toko dulu sebelum era internet, bisnis toko memberikan margin yang relatif nyaman. informasi terbatas menyebabkan konsumen tidak punya banyak pilihan, kompetisi tidak terlihat transparan. Kehancuran asimetri hadirnya internet mengubah segalanya. internet membuat the world is flat. pelanggan mudah membandingkan harga. harga terbaik dapat diketahui …
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2w 1d ago

Layak Berhasil
6 min read ·
Investasi & Pendanaan, Karyawan, Startup

ada banyak calon investor dan karyawan startup ketika mereka mendapatkan tawaran peluang untuk terlibat dalam startup itu diam-diam meragukan hal ini: apakah startup benar-benar bisa berhasil dan menjadi super sukses? keraguan di awal inilah yang sering kali membunuh startup sebelum dapat berkembang. Biasa mayoritas orang …
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2mo 2w ago

Profit-taking belakangan justru bikin startup lebih unggul
14 min read ·
Bootstrap, Critical Mass, Finansial, Growth, Monopoli, Network Effect, Profit, Scaling, Strategic, User

banyak startup ga sabaran ingin cepat-cepat mengambil profit di awal, biasanya karena ada kebutuhan menutupi biaya operasional. padahal semakin lambat profit diambil justru bisa menjadi pilihan yang lebih baik. hal ini sekilas memang kelihatan seperti melawan nalar — tetapi berikut adalah beberapa alasannya: 1. Network …
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4mo 3w ago

Pindahan dari Threads ke Blog
3 min read ·
Adrian, Media Sosial

jadi beberapa hari ini lagi sibuk pindahan postingan dari Threads (yang kena suspend) ke Blog (website ini). saya sudah dapat notifikasi dari Threads kalau account-nya di ban permanent, saya cek URL-nya sempat tidak bisa dibuka, tapi 2 hari ini saya cek ulang ternyata kok bisa …
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5mo 2d ago

Seorang Founder harus detail
4 min read ·
Detail, Founder, Karakter, Pengembangan Diri

banyak orang berpikiran menjadi Founder itu mudah. salah satu hal yang menjadikan posisi Founder tidak semudah itu adalah, seorang Founder harus detail pada hal-hal kecil. orang yang tidak detail pada hal-hal kecil, akan dapat membayar mahal. kisah sebuah pemasangan AC beberapa waktu yang lalu, seorang …
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5mo 5d ago

Karyawan yang seagama
3 min read ·
Kompensasi, Nilai, Produktivitas, Team

apakah anda memilih siapa yang bekerja dengan anda berdasarkan agamanya? memilih karyawan berdasarkan agamanya — ini adalah hal yang tidak akan saya lakukan. berdasarkan pengalaman saya ke belakang, somehow justru orang-orang yang seagama itu yang sering kali menimbulkan masalah. dan karyawan-karyawan saya yang kerjanya bagus, …
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5mo 5d ago

Prinsip Layanan Pelanggan
1 min read ·
Customer Care / Centric, Growth

terutama untuk startup tahap awal: 1 user dari startup tahap awal bisa bernilai 10 ribu, 100 ribu, bahkan 1 juta user di masa depan — apabila dilayani & ditangani dengan baik. begitu pentingnya user di tahap awal, setiap user bisa bertumbuh menjadi berkali-kali lipat apabila …
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5mo 1w ago

A Fresh Start
6 min read ·
Adrian, Kegagalan, Media Sosial

so here I am, since my previous Threads account @startupisfun got suspended, which I don’t understand the reason behind it. this came as a surprise because the “account status” was healthy. perfectly fine. I have no removed content, never got any restrictions whatsoever before. previously …
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5mo 3w ago

Superhuman
2 min read ·
AI, CEO, Founder, Pengembangan Diri, Pengetahuan

the 2 kinds there are two kinds of CEOs in the age of AI: in a world of super-leamers, where do you stand? the difference here is the truth most people underestimate: the difference between these two mindsets doesn’t grow linearly.it grows exponentially. the #1 …
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5mo 4w ago

irrational investors
2 min read ·
Contrarian, Investasi & Pendanaan, Mindset, Pitching, Storytelling

what have you learned from Michael Burry, who shut down his fund Scion Asset Management a few days ago? he took large bearish positions through put options against Palantir and Nvidia, which basically means he was betting their stock prices would fall. but the market …
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5mo 4w ago

You work for Apple first, your boss second
2 min read ·
Apple, Budaya, Kutipan, Leadership, Team, Visi

young Steve Jobs once said this,and it became one of the culture in Apple. it may seems simple, but it’s actually brilliant.the statement rewires how a company thinks: 1. it kills politics people serve the companys mission,not protecting a manager’s ego. bad ideas die faster,good …
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5mo 4w ago

detecting AI content
2 min read ·
AI, Media Sosial

i often get the odd feeling when i read other people’s posts,that some posts are somehow AI generated. because the text seems just too perfect?copywriting-blocks-structured? too polished? I don’t know. it feels like they’re AI-generated, but I just can’t prove it.I only get this slight, …
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6mo 14h ago

VC adalah lembaga investasi yang didesain supaya sulit kalah
5 min read ·
Investasi & Pendanaan, Profit, ROI, Sistem, VC

sebagian orang heran kenapa VC berinvestasi ke startup yang punya ambisi tinggi, tetapi resikonya juga tinggi. ini semua kembali ke ingenious design dari perjanjian investasi VC. VC memang memberikan dana investasi yang besar; namun ada beberapa klausul perjanjian VC, yang kalau founder startup berkeberatan dengan …
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6mo 18h ago

Quantity has a quality all its own
3 min read ·
Competitive Advantage, Kompetisi, Model Bisnis, Strategic, User Generated Content

that sentence is the bio of Yishan Wong, the former Reddit CEO, in Quora. as you may have know, Reddit is one of the largest UGC (User Generated Content) platform in the world. so big that many AI apps read and cite their content. it’s …
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6mo 1d ago

perjalanan perusahaan mulai berdiri sampai IPO
3 min read ·
Dividen, Growth, Hutang, IPO, M&A, Profit, Startup

satu diagram “startup glide” ini saja sudah bisa menjelaskan banyak hal tentang pertumbuhan perusahaan yang berencana dibesarkan menuju IPO. di awal perusahaan berjalan, tingkat pertumbuhan market-nya akan tinggi / sangat tinggi, tetapi belum terlihat ada profit. di awal, profit juga hampir tidak ada. tetapi perusahaan …
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6mo 2d ago

build in public
2 min read ·
Development, Media Sosial, Trust

many startup founders today join the build in public wave:sharing every update, every launch, every small win. but few stop to ask why they’re doing it;somewhere along the way, the meaning got diluted. audience too often, founders share just to stay visible:chasing likes, impressions, and …
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6mo 2d ago

the slow way to start a startup
6 min read ·
Bootstrap, Founder, Growth, Investasi & Pendanaan, Strategic

in most startup articles and teachings,you’ll often read that founders begin their journey by solving a personal pain. something that bothers them so much, they decide to build a solution for it. call me a contrarian,but to me, that’s one of the most romanticized — …
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6mo 2d ago

CEO sebaiknya netral dalam politik
3 min read ·
CEO, Elon Musk, Founder, Politic

meski kadang ingin turut berkomentar menanggapi isu politik, tapi saya harus selalu mengingatkan diri saya, bahwa sebagai CEO harus netral daÅ‚am politik. bukan berarti kita munafik;tapi kita harus selalu ingat bahwa dalam perusahaan itu: Case Study kalau mau contoh kasus untuk konteks CEO & politik,saya …
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6mo 3d ago

6 evolusi kepemimpinan
5 min read ·
Leadership, Manajemen

yang manakah gaya kepemimpinan anda / di tempat anda? perusahaan jenis apa yang sedang berusaha anda bangun / dibangun oleh pemimpin anda? 1. Penjajah (Colonizer) mindset: karakteristik: dampak: hal yang mendorong transisi ke tahap berikutnya: 2. Penguasa (Ruler) mindset: karakteristik: dampak: hal yang mendorong transisi …
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6mo 5d ago

Satu hal yang tak akan pernah saya lakukan di medsos
1 min read ·
Adrian, Karakter, Media Sosial

di Threads (dan medsos lainnya), ada satu hal yang tidak akan pemah saya lakukan: sebut saja saya yang terlalu berlebihan,namun menurut saya ini bisa menjadi salah satu bentuk public shaming. kalau memang niatnya berdiskusi / mengoreksi bukankah bisa tinggal merespon di kolom komentar? saya pribadi …
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6mo 6d ago

kepribadian founder
3 min read ·
Founder, Kepribadian

kepribadian apa yang paling banyak ditemukan pada seorang founder? sebetulnya tak ada satu jenis kepribadian MBTI yang pasti dimiliki oleh semua founder, tapi dari berbagai penelitian dan survei kepribadian yang mengukur entrepreneur, pendiri startup, dan eksekutif: ditemukanlah sebuah pola yang cukup kuat. apakah kepribadian anda …
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6mo 1w ago

a startup founder should always be obsessed with business models
1 min read ·
Growth, Model Bisnis, Obsesi, Startup

business models = source of revenue. revenue the more business models you understand,the more ways you can make your startup profitable. today, there are literally more than 30 startup business models.these days you can just ask AI to list them (or even more) in seconds. …
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6mo 1w ago

bagaimana cara membedakan founder dengan swindler?
6 min read ·
Founder, Fraud

beberapa waktu yang lalu, saya bertemu dengan seorang swindler yang terbungkus dalam kemasan founder. swindler: orang yang menggunakan tipu daya untuk menguasai uang/harta orang lain. di publik ia mengaku sebagai founder, tapi kalau bagi saya dia adalah swindler. jadi ceritanya, sebagaimana yang anda tahu dari …
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6mo 1w ago

is CAC irrelevant in the early startup stage?
4 min read ·
CAC, Early Stage, Sales & Marketing

many founders get frustrated at the early stage. they say things like:“marketing is hard.”“it’s tough to get users.” my response is usually dead simple:“will marketing suddenly get easier when your product has 10x more features?or 10x better value?” most likely, the answer is “yes”. the …
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6mo 1w ago

Pitch deck serves more than just for fundraising
2 min read ·
Pitch Deck

when I built my pitch deck, I realized one thing: it’s actually a clarity test. because you’re forced to explainwhy anyone should care to use your product / service. it becomes the narration that shapes how people see your product:why it exists, who it’s for, …
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6mo 1w ago

capacity > personal brand
1 min read ·
Entrepreneur, Kapasitas, Media Sosial, Personal Branding

personal branding is overrated.capacity is underrated. everyone’s busy curating presence;few are building proof. you don’t actually need to look impressive;you only need to be capablewith a proof of capacity. build a capacity showcase a trail of what you’ve built, solved, or leamed. branding is surface;capacity …
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6mo 1w ago

to lose well
5 min read ·
Kegagalan, Loss, Shutdown

not many people talk about losing in startups. everyone talks about opportunity, valuation, and growth;but few talk about what happens when it doesn’t work out. the truth is:though it could be painful,losing is part of the founder’s job description. every startup carries risk,every founder signs …
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6mo 1w ago

bootstrap vs fully funded
6 min read ·
Bootstrap, Investasi & Pendanaan

which one is better, bootstrapped or a fully funded team? some people glorify bootstrapping as the “better” way to build. others believe raising capital and building a fully funded team is the smarter path. a lot of founders jump between the two without a clear …
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6mo 1w ago

Everything has a price: the price you pay
1 min read ·
ROI, Sacrifice, Sales & Marketing, Startup

1. you pay in marketing when your product isn't great. 2. you pay in building a product when your pitch doesn't inspire belief to investors. 3. you pay in fundraising when you haven't proven demand & revenue. 4. you pay in discounts when customers don't trust your brand.
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6mo 2w ago

What do investors really seek from an investment?
1 min read ·
Alignment, Investasi & Pendanaan, Risiko, ROI

what are investors main agenda? this underlying question is important because,as a founder, you will need to adjust your offer to address every item on theinvestor’s checklist. if you answer this question the incorrectly,you’re not just missing out on money: you’re signaling that you don’t …
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6mo 2w ago

Thread username update
1 min read ·
Adrian, Media Sosial

I just updated my Thread username from @adrianstartup to @startupisfun. out of 8.2 billion people, I still can’t believe this usemame wasn’t taken. (maybe because no one in their right mind would think startup is fun? 🤣) welp, I guess I’ll start using this one …
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6mo 2w ago

startups that build to solve today’s problem will die fast
1 min read ·
Founder, Growth, Mindset, Pivot, Startup, User, Visi

you’re experimenting in real time. the moment your experiment failsand you can’t pivot to something betteryou’ll just die on the spot. instead, multi-years development build something that requires multi-years development just to find out that it’s going to work or not, just like what many …
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6mo 2w ago

2 sides of capitalism
1 min read ·
Hidup, Kapitalisme, PHK, Saham

many people seem to hate capitalism. they curse Amazon for firing 30,000 workers,and blame capitalism for being heartless: greedy, unfair, exploitative! what about the shareholders? strangely: no one ever curses the public shareholders,the millions of ordinary people whose retirement funds,index funds, and pension plans quietly …
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6mo 2w ago

capital & capacity
1 min read ·
Investasi & Pendanaan, Kapasitas, Karakter, Kegagalan, Mindset, Uang

capital + no capacity = burns.no capital + capacity = stalls.capital + capacity = exponential. capacity most founders think their main problem is capital,when in fact, it’s capacity. handling the money after you raise it:that’s the real test of capacity. capital capital doesn’t fix broken …
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6mo 2w ago

3 level pekerja
1 min read ·
10x, AI, Karyawan

pada akhirnya mereka yang menang adalah yang bisa membuat sistem bekerja untuknya, bukan hanya sekedar bekerja lebih keras, seberapapun kerasnya itu. di masa lalu, kompetisi dimenangkan bisa dimenangkan oleh siapa yang bekerja paling keras. tapi di masa kini, pemenangnya adalah: di siapa yang bisa paling …
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6mo 2w ago
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