What do investors really seek from an investment? 1 min read

what are investors main agenda?

this underlying question is important because,
as a founder, you will need to adjust your offer to address every item on the
investor’s checklist.

if you answer this question the incorrectly,
you’re not just missing out on money:

you’re signaling that you don’t understand how investors think,
you’re just not speaking the investors’ language.

my answer would be:

1. ROI (Return Potential)

how much and how fast the investment can grow.

2. Protection (Risk & Security)

how well the investor’s capital is protected.

3. Deliverability (Execution Capability)

how capable the team is at turning plans into results.

4. Bonus: Alignment

show that your goals match theirs.

so …
how would you answer differently?



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