Secret Apple Presentation Formula 1 min read

from the transcript:

1. open with a video
   about the theme or idea that the keynote echoes; introduction to the story.
   about imagination, accessibility, but not about the product.
2. add several more videos
   this add suspense for product reveal; make the product feel larger than life.
3. the speaker takes the stage.
   greets, give narration, explain the positive impact.
4. use superlatives for description.
   use repetitive exaggeration (eg: revolutionary)
5. do not talk about specs
   use benefit numbers (x times or x percent).
6. use fancy marketing terms
   and improve them.
7. keep the message simple
   single phrase per slide.
8. keep the audience engaged
   tell exactly what to think.
9. talk in conversational tone
   show enthusiasm.
10. showing instead telling
11. use cohesive story
12. use bold statements to reinforce the importance
13. build anticipation
14. sell the brand, not the product